Business essentials /
Ebert, Ronald J.,
Business essentials / Ronald J. Ebert, Ricky W. Griffin. - Twelfth Edition. - xxv, 675 pages ; 29 cm
Revised edition of the authors' Business essentials, 2015.
Includes bibliographical references and index.
The contemporary business world -- The u.s. business environment -- Understanding business ethics and social responsibility -- Entrepreneurship, new ventures, and business ownership -- Understanding the global context of business -- Managing the business -- Managing the business -- Organizing the business -- Operations management and quality -- People in organizations -- Employee behavior and motivation -- Leadership and decision making -- Human resource management and labor relations -- Principles of marketing: building relationships with customers for competitive -- Advantage -- Marketing processes and consumer behavior -- Developing and pricing products -- Distributing and promoting products -- Managing information for better business decisions -- Information technology (it) for business -- The role of accountants and accounting information -- The financial system and issues in financial management -- Understanding monday and the role of banking -- Managing business finances.
9780134728391 (hardcover) 0134728394 (hardcover)
2017045717
Industrial management--United States.
Business enterprises--United States.
HD70.U5 / E2 2019
658
Business essentials / Ronald J. Ebert, Ricky W. Griffin. - Twelfth Edition. - xxv, 675 pages ; 29 cm
Revised edition of the authors' Business essentials, 2015.
Includes bibliographical references and index.
The contemporary business world -- The u.s. business environment -- Understanding business ethics and social responsibility -- Entrepreneurship, new ventures, and business ownership -- Understanding the global context of business -- Managing the business -- Managing the business -- Organizing the business -- Operations management and quality -- People in organizations -- Employee behavior and motivation -- Leadership and decision making -- Human resource management and labor relations -- Principles of marketing: building relationships with customers for competitive -- Advantage -- Marketing processes and consumer behavior -- Developing and pricing products -- Distributing and promoting products -- Managing information for better business decisions -- Information technology (it) for business -- The role of accountants and accounting information -- The financial system and issues in financial management -- Understanding monday and the role of banking -- Managing business finances.
9780134728391 (hardcover) 0134728394 (hardcover)
2017045717
Industrial management--United States.
Business enterprises--United States.
HD70.U5 / E2 2019
658