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Sport marketing /

Mullin, Bernard James.

Sport marketing / Bernard J. Mullin, Stephen Hardy, William A. Sutton. - Fourth edition. - U.S.A Human Kenetic 2014 - xix, 482 pages : colored illustrations ;

ISBN: 9781450424981 (hbk.) 1450424988 (print)

Subjects--Topical Terms:
Sports--Marketing.

LC Class. No.: GV716 / .M85 2014

Dewey Class. No.: 338.4/3796

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