Pricing strategies : (Record no. 3286)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02046cam a2200313 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220610t20232023caua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1526494418 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781526494412 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781526494429 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1526494426 |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Schindler, Robert |
| 245 10 - TITLE STATEMENT | |
| Title | Pricing strategies : |
| Remainder of title | harvesting product value / |
| Statement of responsibility, etc | Robert M. Schindler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| Name of publisher | Sage Publication |
| Date of publication | 2023 |
| 300 ## - COLLATION | |
| Pagination | xii, 408 pages : |
| Other physical details | illustrations (some color) ; |
| 500 ## - GENERAL NOTE | |
| General note | Previous edition: 2012. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, more generally useful understanding of this essential aspect of business. The author demystifies the math necessary for making pricing decisions. Using clear, direct language, he explains in detail how to apply expected value, multiple regression, price elasticity, and generalized breakeven analysis to essential pricing tasks. He uses a descriptive approach to explaining mathematical techniques so that formulas can be seen as simply more detailed specifications of intuitive ideas. Used in dozens of college and MBA classes all over the world, Pricing Strategies is now available in a second edition. This revised edition includes updated examples and exercises as well as expanded coverage of topics such as freemium and in-app pricing, subscriptions, tipping, pay-what-you-want pricing, pricing algorithms, and dynamic pricing. Robert M. Schindler is a Professor of Marketing at Rutgers University, USA"-- |
| 650 #0 - TRACINGS | |
| Main Subject | Pricing. |
| 650 #0 - TRACINGS | |
| Main Subject | Marketing. |
| 650 #2 - TRACINGS | |
| Main Subject | Marketing |
| 650 #6 - TRACINGS | |
| Main Subject | Prix |
| Subdivision (2nd) | Fixation. |
| 650 #6 - TRACINGS | |
| Main Subject | Marketing. |
| 650 #7 - TRACINGS | |
| Main Subject | marketing. |
| 650 #7 - TRACINGS | |
| Main Subject | Marketing |
| 650 #7 - TRACINGS | |
| Main Subject | Pricing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5416.5 |
| Item number | .S38 2023 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/16 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Accession No. | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Samuel Ogbemudia Main Library, University of Abuja | Samuel Ogbemudia Main Library, University of Abuja | 05/05/2025 | 2024/63804 | HF5416.5.S38 | 2025-1741 | Books |