Marketing communications / (Record no. 3482)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00542cam a2200205 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220406s2023 caua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781529781212 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781529781205 |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Egan, John, |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications / |
| Statement of responsibility, etc | John Egan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| Name of publisher | Osage |
| Date of publication | 2023 |
| 300 ## - COLLATION | |
| Pagination | xi, 398p. |
| Other physical details | illustrations ; |
| 650 #0 - TRACINGS | |
| Main Subject | Communication in marketing. |
| 650 #0 - TRACINGS | |
| Main Subject | Marketing. |
| 650 #0 - TRACINGS | |
| Main Subject | Advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .E43 2023 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Accession No. | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Samuel Ogbemudia Main Library, University of Abuja | Samuel Ogbemudia Main Library, University of Abuja | 05/14/2025 | 2024/63726 | HF5415.123.E43 | 2025-1949 | Books |