Strategic Brand Management: New Approaches to Creating and Brand Equity (Record no. 4391)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00382nam a22001337a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250731b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0029170451 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | NOEL, Kapferer Jean |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management: New Approaches to Creating and Brand Equity |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | U.S.A |
| Name of publisher | Maxwell Macmillan Canada |
| Date of publication | 1992 |
| 300 ## - COLLATION | |
| Pagination | v, 241p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 |
| Item number | .K37 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Accession No. | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Samuel Ogbemudia Main Library, University of Abuja | Samuel Ogbemudia Main Library, University of Abuja | 07/31/2025 | 2004-25734 | HD69.K37 | 2025-3170 | Books |