Mullin, Bernard James. <br/><br/>
Sport marketing / 
Bernard J. Mullin, Stephen Hardy, William A. Sutton. 
 - Fourth edition. 
 - U.S.A  Human Kenetic  2014 
 - xix, 482 pages :  colored illustrations ; 
<br/><br/><label>ISBN: </label>9781450424981 (hbk.) 1450424988 (print) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing.
<br/><br/><label>LC Class. No.: </label>GV716  / .M85 2014 
<br/><br/><label>Dewey Class. No.: </label>338.4/3796