Egan, John, Marketing communications / John Egan. - Fourth edition. - London Osage 2023 - xi, 398p. illustrations ; ISBN: 9781529781212 9781529781205 Subjects--Topical Terms: Communication in marketing.Marketing.Advertising. LC Class. No.: HF5415.123 / .E43 2023 Dewey Class. No.: 658.8/02