NOEL, Kapferer Jean <br/><br/>
Strategic Brand Management: New Approaches to Creating and Brand Equity 

 - U.S.A  Maxwell Macmillan Canada  1992 
 - v, 241p. 
<br/><br/><label>ISBN: </label>0029170451 
<br/><br/><label>LC Class. No.: </label>HD69  / .K37