TY - BOOK AU - INGRAM, THOMAS V. AU - LAFORGE, RAYMOND W. 3. AUILA, RAYMON A. 4. SCHWEPKER, CHARLES H. 5. WILLIAMS MICHEAL R. TI - SE II SN - 9780538748766 AV - HF5438.25 PY - 2011/// CY - USA PB - CENGAGE LEARNING KW - SELLING KW - MARKETING ER -