000			02046cam a2200313 i 4500
008			220610t20232023caua b 001 0 eng d
020			_a1526494418
020			_a9781526494412
020			_a9781526494429
020			_a1526494426
050	0	0	_aHF5416.5 _b.S38 2023
082	0	4	_a658.8/16
100	1		_aSchindler, Robert
245	1	0	_aPricing strategies : _bharvesting product value / _cRobert M. Schindler.
250			_aSecond edition.
260			_aLondon _bSage Publication _c2023
300			_axii, 408 pages : _billustrations (some color) ;
500			_aPrevious edition: 2012.
520			_a"Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, more generally useful understanding of this essential aspect of business. The author demystifies the math necessary for making pricing decisions. Using clear, direct language, he explains in detail how to apply expected value, multiple regression, price elasticity, and generalized breakeven analysis to essential pricing tasks. He uses a descriptive approach to explaining mathematical techniques so that formulas can be seen as simply more detailed specifications of intuitive ideas. Used in dozens of college and MBA classes all over the world, Pricing Strategies is now available in a second edition. This revised edition includes updated examples and exercises as well as expanded coverage of topics such as freemium and in-app pricing, subscriptions, tipping, pay-what-you-want pricing, pricing algorithms, and dynamic pricing. Robert M. Schindler is a Professor of Marketing at Rutgers University, USA"--
650		0	_aPricing.
650		0	_aMarketing.
650		2	_aMarketing
650		6	_aPrix _xFixation.
650		6	_aMarketing.
650		7	_amarketing.
650		7	_aMarketing
650		7	_aPricing
942			_cBK
999			_c3286 _d3286