Business essentials / Ronald J. Ebert, Ricky W. Griffin.
Material type: TextPublisher: New York, NY : Pearson, [2019]Copyright date: ©2016Edition: Twelfth EditionDescription: xxv, 675 pages ; 29 cmContent type:- text
- unmediated
- volume
- 9780134728391 (hardcover)
- 0134728394 (hardcover)
- 658 23
- HD70.U5 E2 2019
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Samuel Ogbemudia Main Library, University of Abuja | Available | 12345 |
Revised edition of the authors' Business essentials, 2015.
Includes bibliographical references and index.
The contemporary business world -- The u.s. business environment -- Understanding business ethics and social responsibility -- Entrepreneurship, new ventures, and business ownership -- Understanding the global context of business -- Managing the business -- Managing the business -- Organizing the business -- Operations management and quality -- People in organizations -- Employee behavior and motivation -- Leadership and decision making -- Human resource management and labor relations -- Principles of marketing: building relationships with customers for competitive -- Advantage -- Marketing processes and consumer behavior -- Developing and pricing products -- Distributing and promoting products -- Managing information for better business decisions -- Information technology (it) for business -- The role of accountants and accounting information -- The financial system and issues in financial management -- Understanding monday and the role of banking -- Managing business finances.
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